Who are active Twitter users? Those that use Twitter everyday.  Turns out, they are influencing all kinds of buying decisions – therefore, they are also influencing online marketing decisions.

According to the Marketing Profs, recent studies from CoTweet and ExactTarget found that active Twitter users are much more likely to be posting blogs, writing reviews and publishing online articles than less active Twitter users.

What’s even more interesting is that 23% of online users read Tweets at least once a month, even though only half of them actually HAS a Twitter account. So you can’t say that Twitter isn’t reaching an audience beyond Twitter.

When asked about following a particular brand on Twitter, most Twitter users follow brands to stay updated about the company, whether to stay informed about future products or interested in future sales.

Another interesting finding is that men are more likely to follow a brand to interact with the company than women (29% vs. 13%).

If your company is marketing online, you don’t want to ignore those active Twitter users – they can play a significant role in your online marketing!

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